Designing a brand or designing a retail space is essentially about identifying your tribe.

What is the lifestyle? Who are you providing for? and What do they want?

From Fashion, to Food to Products and Services. People want to buy from People and they want to buy from those they trust.

With Images and a few words. Visual references can help to start a conversation and tell that story.

 Found via the retail design blog

 These inspirational, architectural imagery and design, tell a story that celebrates culture and food.

With clear messaging and Big hanging signage the pictures as shown, enhance and suggest the lifestyle of the brand.

The images helps to identify the tribe/the fantasy that people are wanting to buy in to.

The values and what they stand for.

With interesting imagery and a mix of typography, placed up high. The customers sights are taken upwards, elevating the gaze and

psychologically lifting the spirits. The images and type visually guiding people.

Images courtesy of Neil Hill / Watt International

 As Colin and Justin rightly say ‘A retail experience should be escapist, fun and engaging.’

The aim of creating a retail experience, is no longer about a simple transaction for a product but providing an experience.

Creating a connection on an emotional level.

Whether it be collaborating with a designer, an artist or a DJ like at Collette in Paris.

Images courtesy of

We are all interested and intrigued to find something new.  To tell our friends or share the experience.

By delivering something in a new way, we can make the attempt at grasping someones attention for that little bit longer.

The product doesn’t necessarily have to be new but the delivery can be what helps spread the word.

 For instance a lifestyle brand educating customers on how to flip property’s or how to stage a home for selling.

The idea is to create engagement through two way traffic.

Information and suggestions with thanks to Colin & Justin at Life Instyle 2015.

Part 2

‘Regional Australia is trending this Season. People are wanting to explore the outdoors. Brands in particular are exploring and capturing the outdoors and a gentler pasture mood with earthy materials and harmonious colours’ quotes Genty Marshall.

 Home camp is a high end supplier of outdoor goods providing a luxury camping experience. The founders behind the brand say ‘ As nature lovers, we want to inspire people to enjoy the bush, beach and desert with rustic and ready equipment.’

One of the main themes of the Life Instyle talks was about collaboration, which can be seen here.

Homecamp are collaborating with and representing brands that fit in with their ethos such as Pony Rider & Armadillo.

Images courtesy of Homecamp
Photography by Brooke Holm

Tamsins Table being another company embracing rural Australia are giving people the opportunity to experience life on a farm. Even if it is just for the afternoon or a day.

Tamsins table host lunches and workshops using produce and meat grown on the farm. Based in Gippsland, she is creating an experience. As Tamsin puts it ‘The joys of a shared table, conversation, home grown food; this is the good stuff of life.’

Images courtesy of Tamsins Table
Photography by Lisa Cohen


But most importantly….  What matters?

Part I

Yesterday  I attended a talk by Genty Marshall at Life Instyle and what struck the biggest chord with me, was the notion of people wanting to connect with things at a much deeper level.

I see myself and friends alike, drawn towards things that will make a difference. We are interested in where and how something is made? who are the people behind it? what is their story and what do they value? As Genty put it ‘There is a growing fascination behind the makers’.

As seen on the Interiors Addict. A lady in South Africa has trained and brought together other ladies in her community to hand make clay chandeliers helping HIV affected women in South Africa. Through a Melbourne based father and daughter duo the handmade chandeliers have been introduced to the Australian market.

Images courtesy of the Interiors Addict

It’s about community, collaboration, giving back. The people, things and even brands that I remember most are the ones that care.

After attending yesterdays talk I realise that I am part of a growing movement that are not so interested in mass consumerism but more about the experience.

A major part of this movement and global shift is about people wanting to have emotional connections with the places and things that they surround themselves with.

It was only the day before that I had a conversation with a friend about the very same things.

As Genty said ‘there is a huge rise in courses and it is more about the craft. The quest for personal development and a community of like minded people. Its more about doing stuff than buying stuff.’ and I for one can totally connect with that!


Like the guys at Kinfolk, who are hosting events where people can come together, make, create and experience the art of doing, being and sharing.

Images courtesy of Kinfolk. Photography by Luisa Brimble, Lauren Bamford & Parker Fitzgerald.

 It’s not just about helping other communities in developing countries and making a difference, but our own yearning for community and to be a part of one.

 All content and material included is thanks to Genty Marshall, The Interiors Addict and Kinfolk.